Jeff O’Brien, brings over two decades of real-world experience, strategic insight, and a proven track record of transformative growth.
As the former Director of Sales at Van Belle Nursery, Jeff led a high-performing team that doubled the business in just five years. He’s also an MBA graduate from Manchester Metropolitan University—a credential that reflects his commitment to rigorous thinking and business innovation.
What truly sets Jeff apart, however, is his deep understanding of consumer behavior.
His dissertation research on this topic has established him as a recognized thought leader in both marketing and horticulture circles.
By blending a passion for plants with cutting-edge business strategies, he’s crafted a unique perspective that helps garden center owners not only drive sales but also cultivate stronger customer relationships.
At The O’Brien Group, we believe that sustainable success starts with an unshakable foundation of knowledge. That’s why our approach centers on data-driven insights, strategic planning, and hands-on coaching. We don’t just offer advice—we partner with you to map out a clear, actionable path to growth that respects your mission, vision, and brand identity.
Whether you’re looking to optimize your retail space, expand your product lines, or strengthen your team, our goal is to help you flourish.
Our industry network, paired with his proven methods for boosting bottom lines, ensures that our clients receive the best resources, guidance, and support at every stage of their journey.
Ready to watch your ideas grow?
Discover how The O’Brien Group can help you nurture long-term growth and create a lasting impact in the garden center market. Reach out today and let’s start planting the seeds for your success.
